Social Media Management
Nūr Studio — Lifestyle & Wellness, Dubai
The challenge
Nūr Studio launched a new wellness concept in Jumeirah with a flat Instagram presence, no content system, and zero community engagement despite a beautiful physical space.
What we did
- Rebuilt the brand's content pillars and produced a 90-day reel-led calendar shot in-studio every two weeks.
- Set up bilingual (EN/AR) community management with 4-hour response SLAs across Instagram, TikTok and WhatsApp.
- Ran a tiered influencer programme with 18 UAE micro-creators and 3 macro ambassadors over two quarters.
- Introduced UGC incentive loops that turned booked clients into recurring content contributors.
The results
Engaged followers in 7 months
Average reel engagement rate
Bookings sourced from social
Paid spend in first 90 days