Selected work

Results, not just renders.

Six in-depth case studies — one per service — showing the challenge, what we did, and the measurable outcome for real UAE brands.

Case 01 · Social · Content · Influencer

Social Media Management

Nūr Studio — Lifestyle & Wellness, Dubai

The challenge

Nūr Studio launched a new wellness concept in Jumeirah with a flat Instagram presence, no content system, and zero community engagement despite a beautiful physical space.

What we did

  • Rebuilt the brand's content pillars and produced a 90-day reel-led calendar shot in-studio every two weeks.
  • Set up bilingual (EN/AR) community management with 4-hour response SLAs across Instagram, TikTok and WhatsApp.
  • Ran a tiered influencer programme with 18 UAE micro-creators and 3 macro ambassadors over two quarters.
  • Introduced UGC incentive loops that turned booked clients into recurring content contributors.

The results

+185k

Engaged followers in 7 months

12.4%

Average reel engagement rate

3.2×

Bookings sourced from social

AED 0

Paid spend in first 90 days

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Case 02 · PPC · Meta · CRO

Digital Marketing

Liwa Realty — Off-Plan Property, Dubai

The challenge

Liwa was spending AED 180k/month on Meta and Google with a 9% qualified-lead rate and no clarity on which campaigns produced site visits or signed SPAs.

What we did

  • Rebuilt Google Ads with Performance Max + Search exact-match clusters per community (Dubai Hills, JVC, MBR City).
  • Designed 14 landing-page variants with sticky WhatsApp CTAs and Calendly hand-off to in-house agents.
  • Implemented server-side GA4 + CRM attribution to track lead → viewing → SPA across a 60-day window.
  • Weekly CRO sprints on form length, hero video, and price-on-request gating.

The results

4.6×

Qualified lead volume

−42%

Cost per qualified lead

AED 14.8M

Attributed SPA revenue in 6 months

37%

Landing-page conversion lift

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Case 03 · Web · UX · Headless CMS

Website Design & Development

Maaden Hospitality — Restaurant Group, UAE

The challenge

A 6-venue restaurant group with a slow WordPress site, no central reservation flow, and Lighthouse scores in the 30s — losing mobile traffic before the menu loaded.

What we did

  • Migrated to a TanStack Start + headless CMS stack with edge rendering across MENA.
  • Designed a unified booking funnel integrated with SevenRooms and WhatsApp confirmations.
  • Bilingual EN/AR with proper RTL, structured data for menus, and per-venue local SEO pages.
  • Built an editor-friendly CMS so marketing can ship new venues and events without dev tickets.

The results

94

Lighthouse mobile score

0.9s

Largest Contentful Paint

+312%

Organic traffic in 9 months

2.8×

Online reservations / month

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Case 04 · Shopify · Tabby · ERP

E-Commerce Development

Souq Finch — Specialty Coffee & Goods

The challenge

A growing D2C brand stuck on a basic Shopify theme, with manual inventory between warehouse and store, AED-only checkout, and a 71% cart abandonment rate.

What we did

  • Custom Shopify 2.0 theme with bundle builder, subscription beans, and gift-note flow.
  • Integrated Tabby, Tamara, Apple Pay and Mada with multi-currency for KSA and Kuwait.
  • Connected Zoho Inventory + Aramex for real-time stock and same-day Dubai delivery.
  • Klaviyo + WhatsApp abandoned-cart, browse-abandon and post-purchase flows in EN/AR.

The results

AED 8.2M

Revenue lift in 12 months

+58%

Average order value

22%

Abandoned-cart recovery rate

3 markets

UAE, KSA, Kuwait live

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Case 05 · Brand · Print · Motion

Graphic Designing

Atelier Dune — Fashion Atelier, Dubai

The challenge

A bespoke atelier with strong craft but inconsistent branding — every social post, lookbook and packaging piece looked like it came from a different company.

What we did

  • Delivered a full brand identity system: logo suite, typography, colour, iconography and 60-page brand book.
  • Designed 120 social templates (static, carousel, story, reel cover) handed off in Figma + Canva for in-house use.
  • Produced seasonal lookbook print, garment tags and luxury packaging with UAE print partners.
  • Animated logo, reel intros and a 30-second campaign film for the SS24 collection.

The results

12×

Content output per month

100%

Brand consistency across channels

+64%

Profile-to-booking conversion

Featured

Vogue Arabia + Harper's Bazaar

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Case 06 · Technical SEO · Content · Local

Search Engine Optimisation

Falcon Logistics — B2B Freight, Jebel Ali

The challenge

Falcon ranked beyond page 5 for its core freight-forwarding terms, had a crawl-blocked site after a relaunch, and relied entirely on outbound sales for pipeline.

What we did

  • Full technical audit: fixed indexation, hreflang, schema and rebuilt internal linking around service silos.
  • Geo-targeted landing pages for Jebel Ali, Khalifa Port, KSA land freight and GCC customs clearance.
  • Long-form expert content programme: 36 articles + 8 downloadable guides authored with their ops team.
  • White-hat outreach to UAE trade publications earning 47 referring domains in 6 months.

The results

Page 1

for 240 commercial keywords

+418%

Organic sessions YoY

63

Inbound MQLs / month (was 4)

DR 38

Domain rating, up from 12

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"DMPE turned our marketing from a cost center into a revenue engine. The reporting alone is worth the retainer."

Founder, Hospitality Group, Dubai

"Their team genuinely cares about the numbers. We've never had an agency this commercial."

CMO, FinTech Scale-up, Abu Dhabi

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